You have a story that works. Then it has to land across fifteen partner pairings, three audiences and five markets, with every version still saying what you approved. One EMEA channel programme did exactly that with Ada.
[ Channel Marketing ]
Give your partners content they'll actually use — written for each market, on-brand everywhere, and ready the day it goes live. Partners activate it instead of leaving it on the portal.
You ship central campaigns to your partner network, and most of it goes unused — not because it’s bad, but because producing something that actually fits every market has never been practical at the pace partners need it. The examples are wrong, the tone feels imported, the language reads translated. So partners rebuild it, or ignore it, and your MDF goes unspent.
[ HOW ADA WORKS FOR CHANNEL ]
Select the campaign, the markets and partners you serve, and the local context your teams already know.
Ada’s Perspective Engine maps each market’s business culture, competitive landscape, and language — what actually makes content land locally.
Natively written, on-brand, ready the same day — for every market and partner, not just the priority few. This is the step that drives adoption: partners pick up content built for them, not around them.
Channel campaigns are usually locked a quarter ahead — and by the time they ship, the market has moved. Now you can see which markets and partners are in-market, and produce unlimited bespoke, on-brand assets the same day. No more MDF spent against a moment that’s already passed.
Built for each local market, so it gets adopted — not left unused on a portal while MDF goes unspent.
Every market sounds local; your brand stays intact everywhere, with no partner rework drifting it off-brand.
React to in-market signals and ship bespoke, on- brand assets the day you need them.
Created in the native language using native thinking, structure, and idiom — not translated.
| Feature | Traditional Approach | Ada Platform |
|---|---|---|
| What partners receive | Central content that doesn't fit | Content built for their market |
| Localisation | Translated | Natively written — thinking, structure, idiom |
| Brand consistency | Drifts as partners rework it | On-brand everywhere, by design |
| Timing | Planned a quarter ahead | Same day a market goes live |
| Coverage | A few priority markets | Every partner, every market |
| Result | MDF unspent, content unused | Higher adoption, MDF working |
Ada is the AI-powered personalisation content platform by PersuasionXP. It combines behavioural science, AI and brand intelligence to help marketing teams create content that speaks to every reader personally.
Ada is built for B2B marketing teams — account-based marketing, demand generation, channel marketing, sales enablement and field marketing.
No. Ada is built for marketers, not engineers. If you can write a brief, you can use Ada — the platform handles the audience psychology, versioning and formatting for you.
Where other tools automate content production, Ada automates understanding. Every asset is built from a real model of how your audience thinks, not a template with merge fields.
Ada works alongside your existing automation, CRM and ABM platforms rather than replacing them — your content flows into the stack you already run.