[ Account-Based Marketing ]
You have the intent data, the account scores, the buying committee mapped. What you do not have is genuine understanding of how each person in that committee thinks, decides, and responds. Ada draws on over 300 behavioural science models to build that understanding, and over 100 rhetoric and persuasion models to write to each insight. The content is the output. The understanding is the product.
[ WHAT IT DOES ]
Ada doesn’t start with your content. Ada starts with your account. Every account Ada writes for is understood across six dimensions.
A CIO in energy and a CIO in financial services face different regulatory pressures, different infrastructure constraints, different competitive dynamics. Ada knows what keeps each of them focused.
Native-language content and local market context — written natively in over 100 languages, not translated.
Company scale, strategy and competitive position shape what each account needs to hear.
The CIO, the CFO and the end user each get a different argument — because each reads through a different lens.
Personality, communication preferences and decision-making patterns, profiled with OCEAN-based behavioural science.
A buying committee is not one reader. Ada writes a different argument for every stakeholder, each shaped by their role, their priorities, and what would change their mind.
A single research piece on infrastructure resilience becomes a different argument for every stakeholder — the CIO version led by operational continuity, the CFO version by financial framing, the end-user version written natively in their language.
Every version shaped by Ada’s five dimensions of understanding. Every argument different because each reader is different.
Most ABM programmes personalise their highest-value accounts and send generic content to the rest. The research, the understanding, the stakeholder-specific writing — it does not scale when humans do it manually for each version – it’s not just the human resource, it’s time and budget.
Ada removes the constraint. One asset in. A genuinely different version for every account on your target list and every stakeholder in each buying committee. Not adapted. Not templated. Written from understanding.
Your Tier 1 accounts get the depth they deserve. Your Tier 2 and Tier 3 accounts get depth they have never had. The CIO and the CFO and the end user inside each one get a version shaped by what they actually care about, in the language they actually think in. Over 100 languages, written natively — not translated from a master document. The output is unlimited. The understanding behind it is specific.
| Feature | Traditional Approach | Ada Platform |
|---|---|---|
| Accounts you personalise for | A handful of top accounts | As many as you want |
| People per account | One champion | Every stakeholder |
| Depth of personalisation | Name + logo swap | Six layers, any combination |
| Other languages | Translated | Natively written — thinking, structure, idiom |
| Insight behind it | Demographics & firmographics | Industry, culture, psychology, buying group |
| Time to produce | Weeks per asset, by hand | Hours at scale |
Ada is the AI-powered personalisation content platform by PersuasionXP. It combines behavioural science, AI and brand intelligence to help marketing teams create content that speaks to every reader personally.
Ada is built for B2B marketing teams — account-based marketing, demand generation, channel marketing, sales enablement and field marketing.
No. Ada is built for marketers, not engineers. If you can write a brief, you can use Ada — the platform handles the audience psychology, versioning and formatting for you.
Where other tools automate content production, Ada automates understanding. Every asset is built from a real model of how your audience thinks, not a template with merge fields.
Ada works alongside your existing automation, CRM and ABM platforms rather than replacing them — your content flows into the stack you already run.
Bring a piece of content and a target account. In 30 minutes, Ada will show you a genuinely personalised version for a real stakeholder — built from five dimensions of understanding you did not have to research yourself. Judge the quality.
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