[ Demand Generation ]
Generic AI gave demand gen teams volume, and conversion fell with it. Ada turns one asset into genuinely personalised versions for every industry, role and language a campaign reaches. Each piece of content is rewritten around what that reader is under pressure to fix, not a name swapped into the same template. Campaigns built this way see engagement lift of over 512%.
Your targeting is sharp, your channels optimised — that was never the problem. The problem is that almost everyone in a segment ends up seeing the same ad, because producing a genuinely different variation for every mindset inside it has never been practical at the speed a campaign runs. So one ad, tuned to an average buyer who doesn’t exist, has to do the work of reaching the buyer who wants proof before risk, the one already sold on urgency, and the one just trying to keep a project alive. Personalisation at scale.
[ HOW ADA WORKS FOR DEMAND GEN ]
Tell Ada the industries, roles, company sizes, geographies, and languages your campaign targets.
Ada’s Perspective Engine analyses how the people in that audience actually think about the problem — their pressures, priorities, and instincts — and clusters them into distinct mindsets: two, four, six, or more.
Ada writes variants of your content, including ads, emails, landing pages and more, for each mindset. Your audience sees content that is relevant to them at every stage of the journey. It’s this level of authenticity and empathy that drives engagement up by over 500%.
100+ languages. None of them translated.
Ada doesn’t convert content from one language to another. It thinks in the reader’s language and writes from there. Local idiom, local references, argument structure shaped by how that market and culture thinks. Every version reads as if it was written by a native.
Each mindset travels a journey built for it — ad, landing page, nurture email, display retargeting — every touch consistent with how that person actually thinks. And you activate the moment intent fires, not on a plan you made six months ago.
A version for every mindset in your audience — not one message written for an average that doesn't exist.
Hundreds of genuinely different variants from a single asset — without the operational bottleneck.
Every touch — ad to landing page to nurture to display — stays true to each mindset.
Created in the native language using native thinking, structure, and idiom — not translated.
| Feature | Traditional Approach | Ada Platform |
|---|---|---|
| What you personalise | One asset per segment | A version for every mindset |
| A/B testing | Surface tweaks to find one winner | A winning version for every mindset |
| Across the funnel | Disconnected touches | One coherent journey per mindset |
| Other languages | Translated | Natively written — thinking, structure, idiom |
| Timing | Planned months ahead | Activated when intent fires |
| Scale vs relevance | Trade one for the other | Both, at scale — engagement up 500%+ |
Ada is the AI-powered personalisation content platform by PersuasionXP. It combines behavioural science, AI and brand intelligence to help marketing teams create content that speaks to every reader personally.
Ada is built for B2B marketing teams — account-based marketing, demand generation, channel marketing, sales enablement and field marketing.
No. Ada is built for marketers, not engineers. If you can write a brief, you can use Ada — the platform handles the audience psychology, versioning and formatting for you.
Where other tools automate content production, Ada automates understanding. Every asset is built from a real model of how your audience thinks, not a template with merge fields.
Ada works alongside your existing automation, CRM and ABM platforms rather than replacing them — your content flows into the stack you already run.
Bring a piece of content and a target audience. In 30 minutes, Ada will show you what your marketing looks like when it starts with genuine customer understanding.
Request a demo
