Insights, tutorials and product news from the team teaching marketing to feel personal.
McKinsey surveyed 200+ European B2B CMOs about their strategic priorities for 2026, and Authenticity ranked #4 on the list. Marketing conferences are…
Read Article The Authenticity That Actually Wins B2B BuyersAs Black Friday approaches, we’re seeing more brands offering huge discounts with a suspiciously similar story: “Oops, we meant to make it…
Read Article That Fake Black Friday Deal: A Warning Shot for B2B Brands?There’s a persistent narrative in the world of marketing, a belief that feels intuitively right: that AI can’t do empathy. That it’s…
Read Article The Empathy Engine: Why AI is the Key to Human Connection, Not the Enemy“If you build it, they will come” might have worked for Kevin Costner’s baseball field. For B2B marketing, it’s a death sentence.…
Read Article Don’t Let Your Content Strategy Be Built on a Field of DreamsSegmentation groups people together. Personalisation sees them as individuals. Modern B2B marketing operates on a fundamental assumption: if you understand your market…
Read Article Why Multi-Vertical Brands Are Ditching Segmentation for Content VersioningYou’re a CEO battling a nasty cold before the quarterly earnings call. Desperate for relief, you turn to your AI assistant: “Is…
Read Article The AI That Can’t Say No: Why Your Digital Assistant Has 17 Different Opinions About EverythingYour B2B company sells to five industries. You’ve built five content strategies. One for healthcare. One for manufacturing. One for financial services.…
Read Article From Shouting Into the Void to Speaking Human: The Buyer Committee Content RevolutionImagine teaching someone chess by showing them thousands of games written in the notation that just tells the coordinates of the moving…
Read Article Become an AI Grandmaster: How Chess Reveals How to Get the Best from AIHave you ever sat in a marketing strategy meeting when this happens? You’re analysing the intent data. It looks promising: hot accounts,…
Read Article The Intent Data Execution Gap“Your Honor, I submit that in the case of Harrington v. Blackwell, the court established a clear precedent for—” “Counsel, I can’t…
Read Article The Phantom Precedent: Why does AI lie?31-40 of 50
