Why Your AI “Co-Pilot” Is Making Your Writing Worse
If you are a copywriter, strategist, or creative, you have probably noticed a paradox: AI is getting smarter, but the content it…
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Insights, tutorials and product news from the team teaching marketing to feel personal.
Stop Selling Your Hands. Start Selling Your Spine.
Why AI is forcing an identity crisis in strategy and marketing — and the reframe that gets you out. Look at the…
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Kill the Feedback Loop of Doom: Why It’s Time to Stop Briefing for Tone
Anyone who’s spent time in B2B marketing knows the “feedback loop of doom”. You write a brief. The agency or your in-house…
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Unlocking Your B2B Buyer’s Secret Desires (Yes, They Have Them)
Let’s get the uncomfortable truth out of the way: “Desire” is not a word we like to use in B2B marketing. In…
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The Empathy Advantage: 6 Ways ABM is Changing in the AI Era
In the rush to adopt AI, B2B marketing is facing a quiet but growing crisis. We are gaining unprecedented efficiency, but are…
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Why Enterprise LLM Access ≠ Specialist Marketing Capability
Investing in an enterprise LLM is one of the smartest infrastructure decisions your organisation can make. It gives your entire company a…
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The Authenticity That Actually Wins B2B Buyers
McKinsey surveyed 200+ European B2B CMOs about their strategic priorities for 2026, and Authenticity ranked #4 on the list. Marketing conferences are…
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That Fake Black Friday Deal: A Warning Shot for B2B Brands?
As Black Friday approaches, we’re seeing more brands offering huge discounts with a suspiciously similar story: “Oops, we meant to make it…
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The Empathy Engine: Why AI is the Key to Human Connection, Not the Enemy
There’s a persistent narrative in the world of marketing, a belief that feels intuitively right: that AI can’t do empathy. That it’s…
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Don’t Let Your Content Strategy Be Built on a Field of Dreams
“If you build it, they will come” might have worked for Kevin Costner’s baseball field. For B2B marketing, it’s a death sentence.…
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