Insights, tutorials and product news from the team teaching marketing to feel personal.
Segmentation groups people together. Personalisation sees them as individuals. Modern B2B marketing operates on a fundamental assumption: if you understand your market…
Read Article Why Multi-Vertical Brands Are Ditching Segmentation for Content VersioningYour B2B company sells to five industries. You’ve built five content strategies. One for healthcare. One for manufacturing. One for financial services.…
Read Article From Shouting Into the Void to Speaking Human: The Buyer Committee Content RevolutionHave you ever sat in a marketing strategy meeting when this happens? You’re analysing the intent data. It looks promising: hot accounts,…
Read Article The Intent Data Execution GapIn the complex world of B2B sales, one size never fits all. The psychology behind selling software or business services varies dramatically…
Read Article The Art of Strategic Selling: Tailoring Your Approach to Business MaturityB2B marketing is supposed to be persuasive. But if you strip away the slick designs, the polished case studies, and the carefully…
Read Article B2B Marketers Are Stuck in a Persuasion Rut – Here’s How to Break FreeThink about the last time a B2B brand truly captured your attention. Was it because of a detailed product spec sheet? A…
Read Article The Narrative Economy: Sell a Story, Not a ProductAs a team of marketers who have spent years crafting B2B marketing strategies, we’ve observed how sophisticated marketers have become at targeting…
Read Article Personality Science: The Next Evolution in Committee SellingCollect Trump Cards. Image Source: Collecttrumpcards.com Like him or loathe him, President Trump is a master of persuasion. As the first president…
Read Article How a Convicted Criminal Became US President: The Art of PersuasionAs marketing strategists at the forefront of digital transformation, we’re witnessing an unprecedented shift in consumer behaviour. Today’s audience is swimming in…
Read Article The Relevance Economy: Why Your Marketing Must Evolve or DieWe’ve spent years watching marketers chase quick wins and surface-level metrics. You know the drill – celebrating a 3% lift in click-through…
Read Article Beyond Click-Through Rates: How Personality-Based Marketing Drives Better Campaign Optimisation31-40 of 42
