One buyer judges everything by what their team can use on Monday morning. Another needs three people aligned before anything moves. A third will tune out the moment you open with your company instead of their problem.
Every seller knows buyers are different. In practice, most deals still get the same pitch. Not out of laziness, but because there’s no reliable way to work out what this specific buyer needs before you’re sitting in front of them. So the house story takes over. The standard framing. The deck that worked last time.
Here’s how a leading B2B services firm used Ada to change that.
- A seller was about to send a six-figure proposal built around the programme’s big vision. Ada’s read: this buyer doesn’t buy vision. They buy what their team can use on Monday. Ada adapted the proposal so it spoke to the customer’s needs, before it went out.
- A seller was preparing outreach to a senior director they assumed was the decision-maker. Ada mapped the account and found two other people involved: one describing the same problem in their own words, one who’d need to sign off. It wasn’t one person to convince. It was three.
- A seller had fifteen minutes before a first meeting. Ada gave them a brief that started with the buyer’s world, not the firm’s story. A relevant opening shaped for this buyer, instead of the generic pitch that comes out under time pressure.
Your reps already know how to sell. The question is whether each buyer gets a pitch built for the way they actually decide, or the pitch that worked on someone else.
See what Ada does with a meeting on your calendar this week.
